willstreeter.com  ·  Combined Style Tile  ·  Three Aesthetics · Three Eras  ·  May 2026
Personal Site  ·  Design System  ·  2026
Will
Streeter.
Product Inception Specialist — the moment the idea becomes real.
Section 01
Bio
High Editorial
Section 02
Journal
Neo-Brutalism
Section 03
Receipts
Archival Ephemera
Will
Streeter.
Product Inception Specialist —
the moment the idea becomes real.
Will Streeter
* * *
Berkeley  /  1995
Invisible Man

Ralph Ellison, Invisible Man.
Penguin Modern Classics.

Invisible Man found me at Berkeley — not as an assignment but as a collision. The novel made something click about how systems are designed to make certain people unseeable, and what it takes to redesign them from the inside out. The instinct that formed in that reading never left. It migrated, intact, into every piece of software I've built since: the conviction that the right system makes something that was invisible to everyone else suddenly, undeniably there.

* * *
Teaching  /  Balboa High School
Balboa High School

Balboa High School, San Francisco. Pencil, 2024.

Before software, there was a classroom. The same instinct — make the invisible legible — applied to algebra and to students who had been told they could not do it. Every product problem I've worked on since has been, at its root, a teaching problem: someone has something fully formed in their head that they cannot yet make legible to anyone else.

You should have just as much fun traversing the site as watching it. — Bite Size TV, launch day, 2007
journal.
// what Will is reading, watching & thinking
All Worth Reading Worth Watching Thinking Out Loud In Progress Noted
Worth Reading
CoderSera · May 23, 2026
→ Read
Karpathy's LLM Knowledge Base: Build an AI Second Brain
On April 3rd, Karpathy posted about a shift in how he uses LLMs — less code generation, more knowledge structure. I read this and immediately recognized it as what we had been building at Tasty Makers — a markdown wiki maintained by Claude Code. Karpathy named the pattern. We built it before we had a name for it.
Thinking Out Loud
May 24, 2026
The Brief Is the Product
Every time I watch a capable agent produce mediocre output, the failure traces back to the same place: the brief. Not the model, not the tools, not the framework — the thinking that happened before any of it started. The prompt is the architecture. The brief is the product.
Receipts
----- ----- ----- ----- -----
STREETER, Will
Quote — Bite Size TV, 2007
"You should have just as much fun traversing the site as watching it."
Context:
  • Said on product launch day
  • Picked up by CEO as product vision
STREETER, Will — Formation I
Education — undergraduate
A.B. Literature
University of California, Berkeley
Subjects:
  • Rhetoric and argument
  • How things are made to feel inevitable
Proof of work · confirmed
W.S.
Color System
Bio — High Editorial
Page background
#F8F7F4
Ink
#1A1410
Accent — teal
#00A896
Drop caps · Pull quotes · Links — LOCKED
Label / Opener
#5A5040
Caption / Muted
#7A6E5E
Journal — Neo-Brutalism
Page background
#FAFAF8
Ink / borders
#0D0D0D
Label colors — 5 category hues
Lime · Pink · Yellow · Purple · Teal
Receipts — Archival Ephemera
Page base
#FFFFFF
Card background
#FDFAF0
Sepia ink
#2A2620
Pen / links
#4A6A9C
Stamp red
#C04030
Typography System
Bio — High Editorial
Display
Bodoni Moda
Body
EB Garamond 19px / 1.70
Will Streeter.
Product Inception Specialist
The gap between knowing and showing.
Berkeley  /  1995 — Para label
Journal — Neo-Brutalism
Display
Sora 700
Body
Plus Jakarta Sans
UI
JetBrains Mono
journal.
The brief is the product. The prompt is the architecture.
WORTH READING · label 13px
Receipts — Archival Ephemera
Body
Special Elite
Annotation
Caveat
RECEIPTS
STREETER, Will — Formation I
WS — fountain pen
Spacing & Layout
8pt base grid — all three sections
4
xs
8
sm
16
md
24
lg
40
xl
64
2xl
96
section
Max Widths
Bio content: 860px
Journal column: 720px
Receipts column: 580px
Section padding: 60px
Shared Principles
Warm off-white family — never cold white
Near-black ink — never pure #000
8pt spacing grid throughout
Direct · Confident · No credential-leading
Same person · Three modes of thinking
Transition Moments — the seams between sections
Bio ends
* * *
Serif authority · slow · warm off-white
Seam 1
Nav click: animated shift. Scroll: abrupt snap. Intentional tempo change.
Journal begins
journal.
Bold · contemporary · fast
Journal ends
— last card —
Color · hard shadows · present
Seam 2
Abrupt by design. Like opening a drawer and finding an old file. No dissolve — the contrast is the point.
Receipts begins
RECEIPTS
Typewriter · archival stillness · past